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Motion design · Concept project

Loop Theory

A motion concept built around a reflective ribbon.

Polished chrome ribbon twisting against an electric violet background

The brief

Explore how a short animation can give a single form recognisable movement over repeated plays.

What I did

I designed the ribbon’s style frame and built the playable motion study.

A decision that shaped the work

I paired a repeating rotation with a moving highlight. As the reflection travels across the ribbon, it reveals the surface and keeps the form readable through the turn.

The outcome

The study pairs a still frame with a playable loop so viewers can inspect the same form at rest and in motion.

Loop study

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