Graphic design · Concept project
After Hours
A poster concept for a late-night music festival.
The brief
Give the programme a campaign look that reads across a street and still has a clear focal point at phone size.
What I did
I designed the key art and poster concept and established a direction for social graphics.
A decision that shaped the work
I set the event name in oversized type for distance. Coral against overlapping dark shapes keeps the headline clear at smaller sizes.
The outcome
The project produced a street-poster concept and a visual direction for smaller campaign layouts.
Portfolio