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Social media design · Fashion retail

King Kaftan

Social campaign design for King Kaftan’s ready-to-wear collections.

The brief

Help shoppers discover the collections and find the offer or delivery details relevant to them.

What I did

I designed seven layouts and set the hierarchy for clothing imagery, headlines and promotional copy.

A decision that shaped the work

I used group portraits to show several looks together and tighter crops to highlight fabric and cut. Offers had their own space so the clothes could lead.

The outcome

The set covers collection drops, an Aso Oke fabric spotlight, multi-item offers and international delivery.

Three Senator and Danshiki looks in the Fresh Fits campaign
Senator and Danshiki drop
Three ready-to-wear womenswear looks in the collection launch graphic
Womenswear introduction
Close-up of woven Aso Oke cargo trousers and fabric texture
The Aso Oke Edit
Womenswear campaign layout with a limited-time discount
Womenswear launch offer
Three menswear looks in the Different Roots, One Nation campaign
Nigerian heritage campaign
A model in a white shirt with woven panels alongside international delivery messaging
International delivery campaign
Three menswear looks beneath a tiered multi-item offer
Multi-item promotion

Next project

Thrash Collector