Social campaign · Waste management
Thrash Collector
A social campaign about waste sorting and collection equipment.
The brief
Show people who manage shared spaces how Thrash Collector’s bins and equipment fit into their daily work.
What I did
I designed the series and organised it around waste awareness, practical guidance and product enquiries.
A decision that shaped the work
I started with familiar objects, including a crushed bottle and a full rubbish bag. The closing graphic turns that recognition into a question about which equipment suits the reader’s space.
The outcome
The series includes sorting guidance, product graphics and a dedicated enquiry piece.
Waste awareness
A crushed bottle, a full rubbish bag, and a pile of waste bring the problem into view.
Equipment and sorting
Product-led designs show the role of bins and collection equipment, then illustrate how to separate waste at the source.
The enquiry
The closing design asks readers to talk to Thrash Collector about the right products for their space.
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