Political campaign design · Portfolio case study
IBAFE campaign design
A coordinated set of campaign posters for IBAFE.
The print review
The brief
Make individual and paired posters feel like one campaign while keeping each candidate recognisable. The same system had to carry an Independence Day message.
What I did
I built the layout system and designed six pieces, including the paired poster and the Independence Day collage.
A decision that shaped the work
I gave each candidate a separate name and office block on the paired poster. Deep green, oversized type and layered portraits tied it back to the single-candidate designs.
The outcome
All six designs went to print. The video above shows Ibrahim Adetuga Femi reviewing the finished pieces.
Poster gallery
Six layouts from the project. Select a poster to view it at full size.
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