Motion design
Civora
A portrait-format motion piece introducing Civora.
The brief
Introduce Civora to a new audience and give viewers a clear invitation to join Civora Circle.
What I did
I created the 43-second video, animated the typography and developed the blue-and-white transitions.
A decision that shaped the work
I paced the opening copy in short beats and used expanding circles to mark a change in rhythm. The closing invitation gets its own frame so viewers have time to read it.
The outcome
Civora received a short introduction for new audiences. Its founder highlighted how the pacing made the closing invitation feel like a natural next step.
How the motion builds
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