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Product design · Concept project

Zest

A beverage launch concept built around existing Zest can artwork.

Acid-green beverage cans arranged in dramatic studio light

The brief

Explore how the can artwork could carry from a product shoppers see up close to an advert they encounter in passing.

What I did

I developed the launch mockups using the existing acid-lime palette, condensed lettering and starburst.

A decision that shaped the work

I used the four-pack’s broad front panel to make the wordmark easy to spot on a shelf. At transit scale, I used that same contrast and made the chilled can the focal point.

The outcome

The concept includes six mockups across retail packaging, transit advertising, lifestyle imagery and sampling.

Concept applications

Packaging and launch applications

Acid-green Zest four-pack carton and chilled can in hard sunlight
Retail four-pack.
Backlit acid-green Zest poster in a dark concrete transit station
Transit poster.
Friends holding and drinking Zest at a sunlit outdoor lunch
Outdoor lunch. A lifestyle image puts the can in a social setting and shows how the graphics read in hand.
Rows of acid-green Zest cans in a chilled retail display
Retail cooler. Repeated lime cans form a block of colour that makes the product easy to spot in a cooler.
An acid-green Zest sampling stand with chilled cans and a visitor
Sampling stand. The starburst and bold wordmark scale up to a stand where people can try the drink.
A Zest can opening among ice, lime and flying droplets
Can-opening detail. A close crop brings the fizz, ice and citrus forward for a campaign detail.

Next project

King Kaftan