Cessida

A visual identity system for a real estate developer.

The brief

Reflect Cessida’s focus on thoughtful architecture and trusted relationships in an identity that works across formats.

What I did

I designed the mark and wordmark, drew the construction grid and developed the palette, typography and pattern.

A decision that shaped the work

I used a curved C and a bridge to suggest connection and access. The open centre puts people at the heart of the mark. Reverse and monochrome versions adapt it to different backgrounds.

The outcome

The project produced a logo system and a property brochure concept showing how the identity could present a residential development.

Identity details

Diagram showing the curved C, bridge, curved square and open centre of the Cessida mark — Symbol breakdown

Cessida mark aligned to a geometric construction grid — Logo construction

Primary, reverse and monochrome Cessida marks — Logo variations

Wordmark

Cessida palette and colour usage proportions — Colour palette

Poppins type specimens in five weights — Typography

Repeat patterns and architectural photography from the Cessida identity — Pattern and graphic language

Concept applications

Spaces that bring people together

Campaign concept with AI-generated photography.

Property brochure

Homes around a shared courtyard

A planted courtyard gives neighbours a place to pause, meet and make their way home.

Residential concept

Courtyard and arrival

From front door to shared garden

Covered walkways and planted edges mark the transition from individual homes to the communal courtyard.

Property brochure concept. Architectural imagery is AI-generated.

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