Beauty editorial · Social media design
Collagen
An editorial beauty series for social media.
The brief
Give skincare close-ups, portraits and body-focused layouts a recognisable look while allowing each image the space it needs.
What I did
I developed the visual direction and designed ten layouts, including detail graphics and camera-inspired compositions.
A decision that shaped the work
I kept the cocoa and butter-yellow palette and italic headlines consistent. Tight crops bring out skin texture, while wider portraits make room for gesture and light.
The outcome
The finished series includes cleansing portraits, lip detail and body-focused graphics built from the same system.
Portraits and rituals
The cover, cleansing image, and portraits establish the series through colour, gesture, and light.
Close-up details
Tight framing and fine callouts guide the eye across the two lip layouts.
Social layouts
The body-focused pieces use the same type and palette, with camera-interface details on the two Glute Sculpt variations.
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