Social Media Design · Client work
Weran × LONGi
A social campaign for LONGi solar panels.
Start with a bill buyers recognise
The brief
Weran needed to introduce LONGi solar panels to Nigerian households and businesses. The campaign had to speak to people frustrated by power cuts and give those already considering solar enough information to make an enquiry.
What I did
I designed the campaign flyers and set the hierarchy for two types of creative. Some opened with familiar situations, while others brought the panel wattage, features, and warranty into focus.
A decision that shaped the work
I used a mock electricity bill to open with a familiar frustration: paying for power and still dealing with outages. I gave the specifications their own flyers so buyers could find the details when they were ready to compare.
The outcome
Weran shared graphics from the campaign on Instagram. Its marketing director highlighted how the everyday scenarios and product flyers gave the team different ways to talk about the same panel while still feeling like one campaign.
“The designs gave us different ways to talk about the same product. The power-cut and electricity-bill designs started with situations our customers know. The product flyers then made it easy to find the panel wattage, features, and warranty details. The whole set felt like one campaign.”
Portfolio concept extension
From flyer to enquiry
The mock bill gets attention. The landing page brings the panel specs and warranty details into one place. A WhatsApp draft gives home and business buyers a way to ask whether the panel fits their needs.
Open the landing page demo ↗The ten flyers
Select any design to see it at a larger size.
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