Branding · Cybersecurity
FOX
A visual identity for FOX, a security brand.
The brief
Make a technical service feel approachable and give FOX a consistent presence from small avatars to signage.
What I did
I designed the logo system and supporting visual elements, set the photography direction and documented the system in guidelines.
A decision that shaped the work
I gave the full lockup a tagline to explain the service and made compact marks for places where that line would be hard to read. Photography featuring people gives the service a human context.
The outcome
The guidelines show the identity on signage, access cards, stationery and a website concept.
Concept applications
Security built around people
Identity system
Brand applications
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